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The domain marketmappingplus.com states the following, "Specialty Lists are crafted by the same experts who can assist you in finding and crafting your own targeted list." I analyzed that the webpage also said " Whether you are a first-time list buyer or an experienced marketer looking for the optimal targeting, get in touch with Market Mapping plus Inc." They also stated ", and get the best service and strategies, direct from the source. FOR HINTS, TIPS AND KNOWLEDGE BASE ON DIRECT MARKETING WITH LISTS! Lower Cost Higher Response! Double your response rate by mailing less." The meta header had direct mail as the first search term. This keyword was followed by mailing list, marketing, and list marketing which isn't as urgent as direct mail. The other words they used was david fant. targeted is also included but might not be seen by web engines.